It is hard to believe that another year has come to an end. It seems like only yesterday it was summer and last week the Seahawks were winning the Super Bowl (sorry…I couldn’t help myself – Go Hawks!).

As we all know, this is the time of year where people reflect and make resolutions to be better or do something good for themselves in the coming year. As I was thinking about this on my drive in to work this morning, I started wondering about the difference between goals and resolutions – are they the same thing?

The actual definition of the word resolution is “a firm decision to do or not do something” while a goal is defined as “the object of a person’s ambition or effort; an aim or desired result.” Goals are, by definition, centered on picking a specific point and aiming for it as best as you can. You either hit it or you don’t. It is black and white. The effort you make toward hitting the goal isn’t recognized if you fall short – even if you make significant changes and get close – if you miss that number it is all for naught.

I really like the definition of a resolution – “a firm decision to do or not do something” means that you can make the decision to just be better at something, or be a little better each day. At Verity, we are striving to provide exceptional service to our internal and external customers (yes, I intentionally said customers and not members since I am including back office and vendors in this example) at every opportunity. So, I could make a resolution to be a little more exceptional in my service each day or to look for opportunities to provide exceptional service and act on at least one a day. There isn’t really a clear cut “you did it” point, which I think is better. Instead of a goal where you can say “we made it, let’s rest” a resolution drives you to just continue to be better and make that positive change until it becomes a habit.

Of course, the problem with most resolutions is that people think of them like goals – “I want to lose 25 pounds” is a statement toward a goal, which can make it more difficult to achieve. A resolution would be more like, “I will drink at least 24oz of water each day” or “I will only one packet of sugar in my coffee instead of two.” Little changes that can be sustained lead to big resolutions.

What will your resolution be?

Melina Young

My name is Melina Young and I am the director of marketing at Verity Credit Union. I love everything to do with marketing, advertising, public relations and social media – especially all the research that goes into making a product or service really work for our members and making sure the right people hear about it. In addition to my time spent marketing, I have a blog and write about celiac disease, which I was diagnosed with in 2010. Basically, I can’t eat any of those foods we all love that are made with wheat, barley or rye.

I have also recently started running and completed my first 5k in 2011. Some people may not know that I used to do a lot of acting, dancing and singing in my life. I was in a Nike commercial with Gary Payton in junior high (if anyone ever finds the footage please send it my way!) and I used to compete as an opera singer in high school. I almost majored in musical theater in college, but I’m very glad with my decision to study marketing!

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