Dear Gym: You called last night to ask me how you could improve your service, but you see, you called at 5:45 pm and that’s when I’m putting dinner in front of three small, hungry children. You said your survey would only take ten minutes, and well, in the middle of serving food, that may as well be ten hours.
Since I couldn’t tell you then what I think, I will tell you now.
I am a working mother of three daughters. My oldest is five years old. Everything you are about to hear centers around those three facts. I know my demographic controls 85% of the household finances in our country. I’m sure my opinions are critical to any business model.
Let me start with your child care facilities, since that is what is most important to me.
What is up with your hours?!? You take kids from 11:00 am to 1:00 pm and from 4:00 pm to 6:00 pm. Do you know what 11:00 am to 1:00 pm is? NAP TIME! And there’s a reason they call 4:00 pm to 6:00 pm the arsenic hour. I barely want to subject myself to my kids during that crazy time, let alone the 16 year old you pay to watch them.
If you were open 8:00 am to 10:00 am and 1:00 pm to 3:00 pm on the weekends, that would be ideal.
But let’s get back to the 16 year old who watches them. OK, I know she’s making minimum wage and my expectations of her are quite low, however, there are two simple things she could do that would make a world of difference.
- Leave the People magazine at home. I know the kids don’t take much supervision, but flipping through a magazine just seems so inappropriate.
- STOP saying, ‘wow! That was a quick work out’ when I pick the kids up. Back to my three facts – I work full time and I have three kids. A 45 minute work out is more difficult than her 16 year old heart could ever, ever imagine. She should ask, ‘did you have a good workout?’ and then compliment my kids. That’s how I’d like to be greeted, if you really want to know.
And your showers… if you put doors across the openings of the showers, you would increase my gym satisfaction five fold. It’s not that I’m a prude. Oh heavens, no. After birthing three kids, I have little modesty. It’s just that, if that shower had a door, I could grab ten minutes of complete solitude – something I never get at home. A leisurely hot shower with no interruptions – that – I might even pay extra four.
Lastly, the kid who works the front desk in the morning – ya gotta talk to him about his music selection. I’m sure he thinks 2Pac is about as old school as he can get, but when I look around at the demographic working out at 5 am on weekdays, he is really, really missing the mark. If you play anything from 80’s top 40, you’ll do just fine.
Well, that is about all I can think of right now. Thanks again for asking my opinion.
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