I don’t profess to be an expert on advertising in the least. We have just started advertising on the radio and we are certainly finding our way.
I did however, hear an ad yesterday that made me feel a little better about my common sense when it comes to where and how we place our ads.
A few mornings ago, the traffic report was brought to us by an RV dealer. First, I heard the name of the dealership, then a little tag line about seeing the country from an RV, then the typical Seattle traffic report – announcements of pockets of gridlock after pockets of gridlock after pockets of gridlock. I immediately made the association of sitting in stand-still traffic in a huge RV. It wasn’t a pleasant thought. It didn’t make me want to go out and buy an RV. In fact, it made me wish others didn’t own RVs either – and that is pretty bad, considering our RV loans are great products and something I would like to see us make more of.
It did make me appreciate Cascade Bicycle Club. As I snaked my way through Seattle traffic on my way to work, I thought about how much I like it that there is a whole group of Seattle-it’s who bike to work everyday and how proud I am that Verity has an affinity credit card that supports bicycle education. I think that is unique and cool. I also think Cascade should sponsor the traffic reports, rather than the RV dealership.
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