A year ago today, Verity launched its new branding (as a member of the team who’s been working on this, it’s hard to believe it’s only been a year)! Part of our new branding and marketing efforts has been focusing on and bringing to the forefront something we’ve always done — being a part of the community.
The new branding has done this in a unique way — Seattle has always been known for its great art and music scene, and this culture is deep at the core of the residents in the area. So, Verity partners with local artists and musicians to help get our message across all while helping the community. Verity means “truth” (which you already know), so to unite truth and community, we asked local visual and musical artists to use their talents to showcase what truth means to them in their own medium. Those songs and visual pieces are what we use in our advertising, on our website, and everything we do.
A new piece of the branding that is coming through this year is partnering with even more musicians to provide free music events to our members and people who frequent the communities in which we have branches. Throughout the rest of the year, our branches will be hosting performances from a variety of Seattle-area musicians. Doing this not only benefits the musicians by giving them another venue to perform through, but it benefits the community at large by providing a free event that everyone can enjoy.
The following events are scheduled for May:
Watch our website and social media pages for more music events! We hope to see you there.
Hi, I’m Kira. I joined Verity in early 2012 after a seven-year stint as a newspaper reporter. While I never thought my career path would veer off in this direction, I am loving my time at Verity. I recently moved from being a member services representative at the Alderwood Branch to being the marketing coordinator for the credit union.
I’m originally from Texas, but I have lived all over the country and the world, including Boston, Massachusetts, Anchorage, Alaska and Sydney, Australia. But in all my travels, the Pacific Northwest is the only place that has felt like home.
When not at work, I am usually home with playing with my son, husband, dog and three cats. During the rare times I don’t have a to-do list to plow through (and it’s not raining too hard), I can be found digging in the vegetable garden, training for a half-marathon, or grilling in the backyard.