There is just something about Bob Dylan. There are few Dylan covers that I have ever enjoyed. While the singing and the craftsmanship might be superb, Dylan covers always lack…. well, Bob Dylan.
It got me wondering if Bob Dylan could ever make it in today’s music world. I could just picture it…
Big Record Exec: “you want me to sign him? Sure his songs are good, but he can’t sing and he isn’t very good looking.”
I wonder, if 45 years ago, you played a Dylan song to a focus group, what they would have said?
Could you have ever tested for the essence of Bob Dylan? That thing that makes Dylan so incredible?
I’m sure if you gave a focus group a snippet of a Dylan song 45 years ago, they would have crinkled their nose and shook their heads in confusion.
I’m sure most people 45 years ago would have said that Bob Dylan would never make it as a star, let alone a music legend.
That’s because you don’t really know your opinion about something new until you’ve experienced it fully and totally.
I was the same way when our CFO introduced the idea of Velocity Checking to me. I shook my head and said, “there’s no way I would ever do 12 debit transactions in a month so this account is not for me. Sorry.”
Then I had to be a tester for the month of November. Admittedly, using a debit card 12 times was hard. I always use my Journey card for the points and I have so much coming in and out of my checking account that debit transactions make me a little nervous. But once that 6.01% hit my account, I was sold.
Then another interesting thing happened. I started using my plastics in a whole different way to meet the 12 transaction requirement.
I started filling up my gas tank when it got to half empty, instead of fully, 100% empty. I visit the gas station more often, but I’m now a more responsible driver .
On my way home from the gym in the morning, I started buying a coffee for my husband ( Café Ladro loves Velocity, and I love Cafe Ladro). This has made me a nicer wife.
Those two things equaled over 20 debit transactions for me in December. Not only did I get a great rate for my checking, I’m also liking this new and improved me.
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