Here at Verity, I manage a lot of our social media, including our blogs. Earlier this week, I went into the admin area to review comments and delete 10 months worth of SPAM comments one by one (there isn’t a delete all function, which is possibly why I let them collect for a few months).

As I was clicking “Mark as SPAM” for the 50th time in a row, I started to wonder about SPAM messages…what is the real purpose of them? Do any of the garbled, obviously fake comments ever make it past the blog approval process? For that matter, does anyone ever click on them? Seriously, has this ever happened?

Granted, the occasional “accidental” click may appear, but does this tactic work? Does anyone actually click on the link with the intent of ordering the prescription products in the offer? I just don’t see how it is even worth the time it takes to write the code to make SPAM-bots (my new term) that search out and leave comments on every blog post imaginable. In today’s time, when nearly every blog has moved to having real people approve comments before they appear, I think it is time for the SPAM-bots to just cease to exist.
So, if someone could pass the memo along to the SPAM-bot creators of the world and let them know that they are wasting their time, I am sure it would be appreciated by all of mankind. My rant is now complete, have a wonderful day!

Melina Young

My name is Melina Young and I am the director of marketing at Verity Credit Union. I love everything to do with marketing, advertising, public relations and social media – especially all the research that goes into making a product or service really work for our members and making sure the right people hear about it. In addition to my time spent marketing, I have a blog and write about celiac disease, which I was diagnosed with in 2010. Basically, I can’t eat any of those foods we all love that are made with wheat, barley or rye.

I have also recently started running and completed my first 5k in 2011. Some people may not know that I used to do a lot of acting, dancing and singing in my life. I was in a Nike commercial with Gary Payton in junior high (if anyone ever finds the footage please send it my way!) and I used to compete as an opera singer in high school. I almost majored in musical theater in college, but I’m very glad with my decision to study marketing!

One Response

  1. Erich Stehr says:

    Search engines, like Google or Bing, give higher rankings to sites that have more sites linked to them; by not cleaning up the spambot’s — leavings — quickly, you allow the spammers to steal reputation from the Verity site and use it to boost their rankings on the search engines. Unfortunately, the spammers are not wasting their time. It doesn’t cost _them_ a thing beyond marking up other people’s sites and nets them more traffic, which is what they’re after.

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