I recently outsourced a mailing to 40,000 non-members in a few zip codes around our Wallingford branch. The company I used took care of everything but the design. They printed the piece, put together a database and mailed it out.
Days after the postcard dropped, the call center started receiving phone calls from people who wanted to be taken off our mailing list. Since they weren’t members, and the list had been provided by a third party, I couldn’t really do anything but refer them to this site.
It was frustrating to get negative feedback about my mailing. I had sent it out in an effort to drive traffic to our new branch (by offering an incredible rate on a certificate!), but instead of hearing anything positive, I was mostly getting complaints. One person asked me why I was sending unsolicited mail to non-members in the first place. From my point of view, I’m trying to reach people in the community who have never heard of us and who may benefit from a relationship with Verity. But, others see it differently. To them, I am being intrusive, or pushy. This is a challenge of being a marketer.
I totally understand feeling overwhelmed by the amount of advertising I see every day, but I have been reluctant to put my name on any “do not mail” list. Maybe I’m afraid of missing those 2-for-1 Ben & Jerry’s coupons I get each month.
To make myself feel a little better about killing trees and sending mail to those who don’t want it, I’ve found a few resources to help you get your name off mailing lists:
- Privacy Rights Clearinghouse
- A free guide to reducing unwanted advertising.
- Good info from an ID Theft prevention website.
If you are a member and don’t want to receive mailings from us, just call us and we’ll take care of it for you.
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