Conversations are a big part of our community engagement efforts. At the core of our brand is a conversation. We talk to artists, give them a couple of guidelines and they create their art. Then we respond and adapt their works for our needs. The back and forth is a conversation.
In the Greenwood neighborhood, no community event is planned without looping Verity into the conversation. As we move forward, I predict that Verity will be looped into community conversations more and more across North Seattle.
As our community engagement matures, not only will we be looped into conversations, but sometimes we will be out in front of conversations. As we see issues or conversations that need to be had, we will be a more active participant than we have been in the past.
With that said, soon, on social media and in our branches, we will be encouraging you, our members, to vote in the November elections. Participating in our political process is a key factor in how engaged community members are. In a way, voting is a way of having this gigantic conversation, in which everyone’s voice is added to the mix of how we feel about the state of civic affairs and how we think things will get better. When people drop out of that conversation, the fabric of the community is weakened. Verity is in the community, by the community and for the community. We want our communities to have a loud voice.
In urging people to vote, Verity is not taking a stand about how one should vote. In the future, there may be times when we would take a stand on a candidate or an issue if we felt the situation warranted taking such a step. We might encourage members to have their voices heard on a certain issue if it was important to Verity and the credit union movement. But the first step is encouraging you, our members, to speak up, to vote. A strong community will have a strong voice. To have a strong voice, you have to exercise it.
Having the opportunity every day to get closer to fulfilling our mission statement is what excites John Zmolek about his new role as CEO of Verity Credit Union. John began his association with Verity as a board member in 1986 before moving into a vice president position in 1990. He stepped up to the CEO position on January 1, 2014. In his role, he manages the operations of the credit union while working closely with the board of directors to set the course of the credit union. John received his BS in Economics from Iowa State University and his MS from University of California- Davis. He has served on several non-profit boards, including his current position on the Bright Water School Board. Whether kayaking, bicycling or hiking, he likes to be outdoors. When indoors, he loves cooking and entertaining.