Recently, I was nominated for the Next Top Credit Union Executive contest (which is put on by the Credit Union Executives Society (CUES) and open to anyone under the age of 35 in the world that works at a credit union and isn’t already a CEO). I submitted an application, rallied like crazy for votes and made it to the Top 15!
Being in the Top 15 means that I got a coaching session with one of the awesome staff of DDJ Myers, Susan Geear, and was profiled by CU Management. I also submitted a blog post talking about a project I am working on here at Verity.
It has been a great experience – and it isn’t over yet! The judges are evaluating everyone left in the Top 15 (I’m the youngest still in the competition also) and trying to narrow it down to a Top 5 – who will get to go to the CEO/Executive Team Network in Florida in November. What will help me get to the next level? Comments on my aforementioned blog post as well as tweets, likes, shares, anything on social media.
What do you think of my project? Are there some things I should focus on more? Am I forgetting anything that should be looked at? Thanks in advance to anyone who comments, shares, tweets, etc. – you are the best!
My name is Melina Young and I am the director of marketing at Verity Credit Union. I love everything to do with marketing, advertising, public relations and social media – especially all the research that goes into making a product or service really work for our members and making sure the right people hear about it. In addition to my time spent marketing, I have a blog and write about celiac disease, which I was diagnosed with in 2010. Basically, I can’t eat any of those foods we all love that are made with wheat, barley or rye.
I have also recently started running and completed my first 5k in 2011. Some people may not know that I used to do a lot of acting, dancing and singing in my life. I was in a Nike commercial with Gary Payton in junior high (if anyone ever finds the footage please send it my way!) and I used to compete as an opera singer in high school. I almost majored in musical theater in college, but I’m very glad with my decision to study marketing!